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Last updated: 23rd April 2026

SupportUKtoday Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you:

  • register as a supporter

  • use the S’port Me Today identity

  • visit our website

  • purchase products

  • take part in movement activities

SupportUKtoday Ltd Company No. 14685770 Watford, United Kingdom


1. What Information We Collect

We only collect the minimum information required to provide your supporter identity and operate the movement.

We may collect:

  • name

  • email address

  • town/city (optional)

  • strand selection

  • supporter ID number

  • event/activity information you choose to submit

  • purchase information (via Shopify)

We do not collect:

  • sensitive personal data

  • financial information

  • donation information

  • medical information

  • demographic profiling data


2. How We Use Your Information

We use your information to:

  • create and verify your supporter identity

  • provide movement resources

  • send supporter updates

  • maintain identity protection

  • manage Independent Use registration

  • deliver products you purchase

  • respond to enquiries

We do not:

  • sell your data

  • share your data with external organisations

  • use your data for advertising

  • use your data for profiling

  • share supporter lists with charities


3. Independent Use & Identity Registration Fee

If you use the S’port Me Today identity outside SupportUKtoday (Independent Use), we may record:

  • the activity type

  • the charity you are supporting

  • confirmation of the £10 identity registration fee

This information is used only to:

  • protect the identity

  • maintain supporter records

  • ensure correct use of the movement identity

We do not track or process donations made to charities.


4. Donations

SupportUKtoday does not collect, process, or distribute donations for any charity.

If you donate to a charity, you do so directly through the charity’s own platform. We do not receive or store any donation information.

Any voluntary payments made directly to SupportUKtoday Ltd support the running of the movement and are not charity donations.


5. Shopify & Payment Processing

If you purchase products from our store:

  • Shopify processes your payment

  • Shopify stores your order information

  • We receive only the information needed to fulfil your order

We do not store or access your payment card details.


6. Cookies & Website Tracking

We use basic cookies for:

  • website functionality

  • security

  • analytics

We do not use:

  • advertising cookies

  • behavioural tracking

  • third‑party marketing cookies

You can disable cookies in your browser at any time.


7. Data Storage & Security

Your information is stored securely using encrypted systems. We take reasonable steps to protect your data from:

  • loss

  • misuse

  • unauthorised access

  • alteration

  • disclosure


8. Data Sharing

We do not share your personal information with:

  • charities

  • venues

  • partners

  • advertisers

  • external organisations

The only exceptions are:

  • Shopify (for purchases)

  • Legal requirements (if required by law)

We never sell or trade personal data.


9. Your Rights (UK GDPR)

You have the right to:

  • access your data

  • correct your data

  • request deletion

  • restrict processing

  • withdraw consent

  • request a copy of your data

To exercise these rights, contact: Bash@supportuktoday.co.uk


10. Data Retention

We keep supporter identity information for as long as you remain part of the movement. You may request deletion at any time.

Purchase records are retained according to UK accounting law.


11. Children’s Privacy

SupportUKtoday does not knowingly collect data from individuals under 16 without parental consent.


12. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the website or movement identity indicates acceptance of any changes.


13. Contact Information

SupportUKtoday Ltd Company No. 14685770 Email: Bash@supportuktoday.co.uk
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